In today’s travel landscape, where online content shapes travel decisions, The Journey campaign takes a bold new approach. By blending gamified content and creator-led entertainment, it organically showcases the beauty of Singapore while driving massive engagement.

With over 9 million content views and 2.5 million TikTok LIVE impressions already, the buzz is building ahead of the February 3rd launch!

Reactiv Media captured all the promotional stills for the series' launch, focusing on the creators' personalities and brand assets as they interacted with each other and the major sponsors, Revolut and American Tourister Luggage.